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- W1489349857 abstract "In this paper we propose an agent-based hierarchical clustering technique operating on both user profiles and e-commerce sites. We show, by designing a number of appealing applications, how exploitation of such hierarchies can really benefit both customers and vendors in their activity. As a support for the customer, we provide a categorization of sites of interest as she/he perceives them, and also dynamic ecommerce portal personalization. As a support for the vendor, we design a categorization of customers directly supporting knowledge discovery on customer behavior." @default.
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- W1489349857 date "2002-01-01" @default.
- W1489349857 modified "2023-10-18" @default.
- W1489349857 title "An Agent-Based Hierarchical Clustering Approach for E-commerce Environments" @default.
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- W1489349857 doi "https://doi.org/10.1007/3-540-45705-4_12" @default.
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