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- W148990760 abstract "The metaphor of a virtual sales assistant symbolizes an interactive Web application that serves online shoppers just as their human counterparts in brick & mortar businesses would do. They help to create an enjoyable shopping experience for users and are intended to bring a social and emotional perspective to e-commerce environments. Although, researchers have investigated dozens of interesting pilot applications, few have actually been commercialized. There is a big gap between the technological state of the art and what pays off for e-commerce sites from an economical point of view. Based on our industrial experience we discuss success factors for the development of cost-efficient and persuasive virtual sales assistants and contribute a framework for conversational sales recommender systems that includes a design environment for the efficient creation of virtual characters. Furthermore, this paper reports on experiences gathered from deployed applications." @default.
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- W148990760 date "2009-01-01" @default.
- W148990760 modified "2023-10-16" @default.
- W148990760 title "Cost-Efficient Development of Virtual Sales Assistants" @default.
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- W148990760 doi "https://doi.org/10.1007/978-3-642-02937-0_1" @default.
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