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• W1490000007 abstract "Purpose: To assess and understand the significance of tourism and its impact on the visually impaired people. This paper will also examine attitude of visually impaired people towards the consuming tourism services. The research will also assess various factors and reasons behind the tourism consumption of visually impaired in Tamilnadu. Methodology: It is a descriptive research based on empirical study that purely rests on the primary source of data for its critical analysis. The research adopted survey method using structured questionnaire through personally administered approach to find out the significance and impact of tourism on visually challenged people in Tamilnadu. Findings: The paper reveals that most of the VC people have consumed tourism services in the past. The VC people are positive about consuming tourism and feel that tourism is significant for them on reasons like relieving stress, drawing happiness through the pleasure of friends and relatives. Most of them are willing to consume tourism service on regular basis and prefer going with friend and relatives and does not want consume alone for safety precaution. The VCs choices of tourism location are Hill station that offers them change of climate and waterfalls, lake to feel the fun from water related activities. Practical implications: The key findings of this research will create awareness among tourism promoters and agents in serving the visually challenged people and their current tourism consumption pattern. This research will also offer insight into the various factors that support the VC people to consume tourism service to insist on tourism promoters and agents to customize their offerings & promotions that suits the special category people. Originality/value: The new look India after liberalization offered very good potential in the world tourism market. With Indian tradition and culture that is full of monuments history it is viewed as one of the most attractive destination. The market is looking at normal people as potential for tourism services, there is an unrevealed truth that there has been interest flown from few visually challenged people to consume tourism products. Tourism services consumption among VC is becoming common as they prefer for reasons other than the sight-seeing. This research will look to understand and discuss the significance of tourism services to VC people and their interest towards consuming tourism in Tamilnadu." @default.
• W1490000007 created "2016-06-24" @default.
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• W1490000007 date "2012-06-29" @default.
• W1490000007 modified "2023-09-27" @default.
• W1490000007 title "“Sight-seeing for sight less” – An empirical study on the significance of tourism for visually impaired people and their interest towards consuming tourism services in Tamilnadu, India”" @default.
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