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- W1490300377 abstract "INTRODUCTION As long as commerce has existed, traders have banded together to govern the conduct of business, provide common protection against enemies and promote their businesses (Morro Bay, n.d.). As guilds formalized these collectives they formed an important part of medieval city and town life (Guilds in the Middle Ages, n.d.). Over the ensuing centuries, these guilds evolved into modern day trade associations and chambers of commerce. The concept of a chamber of commerce first appeared in Europe at the end of the 17th century. The earliest locally-based chamber in North America was established in Charleston, South Carolina in 1772 (Morro Bay, n.d.). Today there are 2,800 state and local chamber chapters and 3,000,000 business members in the U.S. (U.S. Chamber of Commerce, n.d.). As with their ancestral guilds, the activities of early U.S. chambers were limited to commerce, at least initially. However, over time, the role of chambers expanded to include recruiting new businesses to an area, job creation and other socioeconomic concerns such as housing, public education, workforce development, community services, and unemployment. More recently, chambers have become active in the legislative areas of local, state, and federal government in order to look out after the interests of business members and the economic and social welfare of their communities (Morro Bay, n.d.). PURPOSE The purpose of this article is to show how small business owners who are members of a chamber of commerce can use the services of that chamber as a means to promote their business. This study is an exploratory case and is not generalizable to the general population of chambers of commerce. Also, the study serves as an impetus to future research studies on chambers of commerce, a topic which has been neglected by academic researchers. LITERATURE REVIEW Chambers of commerce are an important force in any community, large or small, yet little academic research has been done on them. Studies include one by Dawley, Stephens, and Stephens (2005) who studied the multi-dimension ability of organization commitment of volunteer chambers of commerce board members. Modeling was used to examine the affects of organizational commitment on several critical roles the board member is to perform. Study results showed that normative, affective, and continued commitment based on few alternatives had a positive effect on the role of board members. Another study by Lacho, Bradley, and Cusack (2006), investigated the role of business nonprofit organizations in helping with the survival of small businesses in the New Orleans Metropolitan Area in the aftermath of Hurricane Katrina. The business nonprofits, including three chambers of commerce, made extensive use of e-mail in communicating with their members as well as holding workshops on disaster relief topics such as SBA loan programs and insurance. Cooperation or partnering on events with government economic development agencies was carried out. Lacho (2008) studied the government affairs activities of four chambers of commerce in suburban New Orleans. Each of the studied chambers has a standing government affairs or public policy/committee which monitors local, state and federal issues and informs the membership about them. Members have the opportunity to interact with local, state, and nationally elected officers at locally-based forums such as luncheons or meet them at the state legislature. A recent development is for government affairs committees to work with similar committees of other chambers on issues of common concern. The Schapiro Group studied if consumers really patronize businesses because they are chamber members. Data came from a scientific web-based survey of 2,000 adult consumers nationwide. Their findings show if consumers know that a small business is a chamber member the chamber enjoys a 44% increase in consumer favorability rating and a 63% increase in the likelihood that consumers will patronize the business in the future. …" @default.
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- W1490300377 date "2011-01-01" @default.
- W1490300377 modified "2023-09-26" @default.
- W1490300377 title "Promoting a Small Business through the Services of a Chamber of Commerce: One Chamber's Story" @default.
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