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- W149038150 abstract "Nowadays, face to face contact with the client continues to be fundamental to the development of marketing acts. Trade fairs are, in this sense, a basic instrument in company marketing policies, especially in Industrial Marketing. Due to the elevated investment in term of both time and money it is necessary the automatic extraction of relevant and interesting information which helps to improve fair planning policies." @default.
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- W149038150 date "2005-07-25" @default.
- W149038150 modified "2023-10-18" @default.
- W149038150 title "Evolutionary Induction of Descriptive Rules in a Market Problem" @default.
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- W149038150 doi "https://doi.org/10.1007/11004011_14" @default.
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