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• W1493809640 abstract "Trust is an essential component for any business transaction, and is particularly critical and challenging in the online environment, which is characterized by a de-humanized interface. In this paper the concept of humanized Website design is introduced as a potential trust instiller with online customers. The validity of this concept is investigated within the framework of an online trust model which distinguishes between product, company and referee trust. An empirical study is outlined, and results are analyzed to determine the effects of Website humanization. Results from this study indicate a significant correlation between human elements in design and trust in an online environment." @default.
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• W1493809640 date "2003-01-01" @default.
• W1493809640 modified "2023-09-26" @default.
• W1493809640 title "Establishing eTrust through Humanized Website Design" @default.
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