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- W1494908319 abstract "Based on ongoing research in multi channel management, we are proposing a simple taxonomy of multi channel strategies. Cases from the grocery retail industry are not only used to illustrate four core strategies but also to study contingencies for the choice of the respective strategies. Furthermore, the cases are used to analyze the alignment of corporate marketing and online channel strategies." @default.
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- W1494908319 date "2004-01-01" @default.
- W1494908319 modified "2023-09-23" @default.
- W1494908319 title "Developing a Framework for Multi Channel Strategies - An Analysis of Cases from the Grocery Retail Industry" @default.
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