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- W1495176077 abstract "Formulating a sound digital marketing strategy is a challenging task. A Web-enabled hybrid intelligent approach that combines online simulation, fuzzy logic, if-then rules and Web databases in support of digital marketing strategy formulation is proposed and presented in this paper. The effectiveness of the Web-based integrated system is assessed through case study evaluation work, with initial results reported." @default.
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- W1495176077 date "2010-04-11" @default.
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- W1495176077 title "A web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness" @default.
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