FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1495635102> ?p ?o ?g. }

• W1495635102 startingPage "53" @default.
• W1495635102 abstract "CASE DESCRIPTION The primary subject matter of this case is entrepreneurship, including the topics of industry analysis, legal structure, patents, raw material suppliers, and growth strategies. The case has a difficulty level of three, appropriate for junior-level courses. The case is designed to be taught in one class hour and is expected to require three hours of outside preparation by students. CASE SYNOPSIS The case focuses on a business, Mountain Skin Care, which was launched in 2002 for producing and marketing hand creams and lip balms. The case begins by discussing how Judy, the owner, is able to start the business for under $1,000. Start-up costs are low because family labor, space and equipment were used. Other topics introduced in the case are how Judy developed her hand cream recipe and how she identified customer needs. An industry analysis is also covered, including: barriers to entry, rivalry among existing competitors, substitute products, complementors, supplier power, and buyer power. One key industry analysis issue is how Judy can develop a competitive advantage by building on her strengths. Another topic explored is the relationship Judy develops with a supplier. The case concludes with a presentation of three growth strategies Judy is considering: expanding the firm's current operation by hiring additional personnel to perform production and marketing activities, contracting with a wholesaler to perform marketing activities, and licensing both the production and marketing functions to another firm. Mountain Skin Care is a comprehensive case. Students completing the case explore several issues that an entrepreneur faces when starting a firm with high growth potential. INSTRUCTORS' NOTES QUESTIONS AND SUGGESTED ANSWERS 1. What legal structure, sole proprietorship (SP) or limited liability company (LLC), would best suit Mountain Skin Care? In particular, which one would be best if Judy decides to pursue growth for the business by using the third growth option- i.e., expanding the firm's current operations by hiring additional people and purchasing the necessary assets to perform the extended production and marketing activities? Include in your answer the advantages and the disadvantages of the SP over the LLC. Advantages of the SP over the LLC for Mountain Skin Care: 1) a SP is easier and less expensive to create. Sometimes no forms are necessary. In Judy's situation, however, since her business name is not her name, she needs to fill out a doing business as (DBA) form, and 2) the owner has complete authority over decisions about the direction of the business. Disadvantages of the SP over the LLC for Mountain Skin Care: 1) the sole proprietor has unlimited liability for all claims against the firm. Any debts incurred by the firm that can't be paid by the firm need to be paid from the owner's personal assets whereas the LLC has limited liability to invested assets. Therefore, the sole proprietorship structure puts at risk Judy's personal assets (if she selects the SP structure, she needs to obtain insurance), 2) the SP is often heavily dependent on the owner's skills to manage the business. The lack of any particular skill, of course, can be complemented by hiring someone with specific skills, and 3) it is often more difficult to raise debt capital because the owner's financial background may not alone quality for a loan. Of particular concern for Mountain Skin Care is this third disadvantage. It would appear that if Judy decides to grow her business by expanding current production and marketing activities she will need additional outside capital, either debt or equity, because she and her husband are stretched financially and would likely not be able to provide the necessary capital themselves from savings. Further, it is unlikely that Judy will be able meet the necessary bank requirements to obtain debt capital. Therefore, additional equity (ownership) capital will be needed (perhaps from her sister and her friends). …" @default.
• W1495635102 created "2016-06-24" @default.
• W1495635102 creator A5051883573 @default.
• W1495635102 creator A5062068581 @default.
• W1495635102 date "2005-01-01" @default.
• W1495635102 modified "2023-09-23" @default.
• W1495635102 title "Mountain Skin Care" @default.
• W1495635102 hasPublicationYear "2005" @default.
• W1495635102 type Work @default.
• W1495635102 sameAs 1495635102 @default.
• W1495635102 citedByCount "0" @default.
• W1495635102 crossrefType "journal-article" @default.
• W1495635102 hasAuthorship W1495635102A5051883573 @default.
• W1495635102 hasAuthorship W1495635102A5062068581 @default.
• W1495635102 hasConcept C126838900 @default.
• W1495635102 hasConcept C127576917 @default.
• W1495635102 hasConcept C139719470 @default.
• W1495635102 hasConcept C144133560 @default.
• W1495635102 hasConcept C162324750 @default.
• W1495635102 hasConcept C162853370 @default.
• W1495635102 hasConcept C2524010 @default.
• W1495635102 hasConcept C2777601897 @default.
• W1495635102 hasConcept C2778348673 @default.
• W1495635102 hasConcept C2779602485 @default.
• W1495635102 hasConcept C33923547 @default.
• W1495635102 hasConcept C71924100 @default.
• W1495635102 hasConcept C90673727 @default.
• W1495635102 hasConcept C93032411 @default.
• W1495635102 hasConcept C98716237 @default.
• W1495635102 hasConceptScore W1495635102C126838900 @default.
• W1495635102 hasConceptScore W1495635102C127576917 @default.
• W1495635102 hasConceptScore W1495635102C139719470 @default.
• W1495635102 hasConceptScore W1495635102C144133560 @default.
• W1495635102 hasConceptScore W1495635102C162324750 @default.
• W1495635102 hasConceptScore W1495635102C162853370 @default.
• W1495635102 hasConceptScore W1495635102C2524010 @default.
• W1495635102 hasConceptScore W1495635102C2777601897 @default.
• W1495635102 hasConceptScore W1495635102C2778348673 @default.
• W1495635102 hasConceptScore W1495635102C2779602485 @default.
• W1495635102 hasConceptScore W1495635102C33923547 @default.
• W1495635102 hasConceptScore W1495635102C71924100 @default.
• W1495635102 hasConceptScore W1495635102C90673727 @default.
• W1495635102 hasConceptScore W1495635102C93032411 @default.
• W1495635102 hasConceptScore W1495635102C98716237 @default.
• W1495635102 hasIssue "5" @default.
• W1495635102 hasLocation W14956351021 @default.
• W1495635102 hasOpenAccess W1495635102 @default.
• W1495635102 hasPrimaryLocation W14956351021 @default.
• W1495635102 hasRelatedWork W132215408 @default.
• W1495635102 hasRelatedWork W1493455900 @default.
• W1495635102 hasRelatedWork W1595383778 @default.
• W1495635102 hasRelatedWork W2300286999 @default.
• W1495635102 hasRelatedWork W2601466203 @default.
• W1495635102 hasRelatedWork W262084041 @default.
• W1495635102 hasRelatedWork W2724619734 @default.
• W1495635102 hasRelatedWork W2890034392 @default.
• W1495635102 hasRelatedWork W292261201 @default.
• W1495635102 hasRelatedWork W2991878907 @default.
• W1495635102 hasRelatedWork W2994313059 @default.
• W1495635102 hasRelatedWork W301424047 @default.
• W1495635102 hasRelatedWork W3021494145 @default.
• W1495635102 hasRelatedWork W324174372 @default.
• W1495635102 hasRelatedWork W337207447 @default.
• W1495635102 hasRelatedWork W54632133 @default.
• W1495635102 hasRelatedWork W55454765 @default.
• W1495635102 hasRelatedWork W74022679 @default.
• W1495635102 hasRelatedWork W902031205 @default.
• W1495635102 hasRelatedWork W2595958149 @default.
• W1495635102 hasVolume "11" @default.
• W1495635102 isParatext "false" @default.
• W1495635102 isRetracted "false" @default.
• W1495635102 magId "1495635102" @default.
• W1495635102 workType "article" @default.