Matches in SemOpenAlex for { <https://semopenalex.org/work/W1496001854> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W1496001854 startingPage "2263" @default.
- W1496001854 abstract "The internet users in Indonesia is growing every year. Internet users use internet for various purposes one of them is for shopping. Students are one of the most active in using internet. Students especially in Manado city is known to actively use internet and have a consumptive lifestyle, thus it has a tendency for online impulse buying behavior. IBA’s students are the part of the students in Manado city. There are some factors which affect online impulse buying some of them are product involvement and social influence. The main objective of this research is to determine the effect of product involvement and social influence on online impulse buying partially and simultaneously. This research used associative method with technique analysis is multiple regression analysis. The population in this research is all of the students of IBA program in Sam Ratulangi University who ever buy online products impulsively, whereas sample of respondents are 100 respondents. The result of this study shows that product involvement and social influence affect on online impulse buying simultaneously and partially. This study suggest to the marketers to continue develop online products that have relevance or relationship with the customer and also continued intensively to do promotions in social media. Keywords : involvement, social influence, impulse buying" @default.
- W1496001854 created "2016-06-24" @default.
- W1496001854 creator A5020922230 @default.
- W1496001854 creator A5079808972 @default.
- W1496001854 date "2014-10-22" @default.
- W1496001854 modified "2023-09-23" @default.
- W1496001854 title "The Effect of Product Involvement and Social Influence on Online Impulse Buying of Iba Students" @default.
- W1496001854 cites W1598542599 @default.
- W1496001854 cites W1820801730 @default.
- W1496001854 cites W2099342631 @default.
- W1496001854 cites W2108644943 @default.
- W1496001854 cites W2130580390 @default.
- W1496001854 cites W2316452506 @default.
- W1496001854 cites W2414373441 @default.
- W1496001854 cites W2624077815 @default.
- W1496001854 hasPublicationYear "2014" @default.
- W1496001854 type Work @default.
- W1496001854 sameAs 1496001854 @default.
- W1496001854 citedByCount "0" @default.
- W1496001854 crossrefType "journal-article" @default.
- W1496001854 hasAuthorship W1496001854A5020922230 @default.
- W1496001854 hasAuthorship W1496001854A5079808972 @default.
- W1496001854 hasConcept C110875604 @default.
- W1496001854 hasConcept C112698675 @default.
- W1496001854 hasConcept C121332964 @default.
- W1496001854 hasConcept C136764020 @default.
- W1496001854 hasConcept C144024400 @default.
- W1496001854 hasConcept C144133560 @default.
- W1496001854 hasConcept C149923435 @default.
- W1496001854 hasConcept C15744967 @default.
- W1496001854 hasConcept C162853370 @default.
- W1496001854 hasConcept C2524010 @default.
- W1496001854 hasConcept C2776035688 @default.
- W1496001854 hasConcept C2908647359 @default.
- W1496001854 hasConcept C33923547 @default.
- W1496001854 hasConcept C41008148 @default.
- W1496001854 hasConcept C46312422 @default.
- W1496001854 hasConcept C62520636 @default.
- W1496001854 hasConcept C70836080 @default.
- W1496001854 hasConcept C90673727 @default.
- W1496001854 hasConceptScore W1496001854C110875604 @default.
- W1496001854 hasConceptScore W1496001854C112698675 @default.
- W1496001854 hasConceptScore W1496001854C121332964 @default.
- W1496001854 hasConceptScore W1496001854C136764020 @default.
- W1496001854 hasConceptScore W1496001854C144024400 @default.
- W1496001854 hasConceptScore W1496001854C144133560 @default.
- W1496001854 hasConceptScore W1496001854C149923435 @default.
- W1496001854 hasConceptScore W1496001854C15744967 @default.
- W1496001854 hasConceptScore W1496001854C162853370 @default.
- W1496001854 hasConceptScore W1496001854C2524010 @default.
- W1496001854 hasConceptScore W1496001854C2776035688 @default.
- W1496001854 hasConceptScore W1496001854C2908647359 @default.
- W1496001854 hasConceptScore W1496001854C33923547 @default.
- W1496001854 hasConceptScore W1496001854C41008148 @default.
- W1496001854 hasConceptScore W1496001854C46312422 @default.
- W1496001854 hasConceptScore W1496001854C62520636 @default.
- W1496001854 hasConceptScore W1496001854C70836080 @default.
- W1496001854 hasConceptScore W1496001854C90673727 @default.
- W1496001854 hasIssue "3" @default.
- W1496001854 hasLocation W14960018541 @default.
- W1496001854 hasOpenAccess W1496001854 @default.
- W1496001854 hasPrimaryLocation W14960018541 @default.
- W1496001854 hasRelatedWork W1545771016 @default.
- W1496001854 hasRelatedWork W2175434703 @default.
- W1496001854 hasRelatedWork W2214029711 @default.
- W1496001854 hasRelatedWork W2553807250 @default.
- W1496001854 hasRelatedWork W2801400423 @default.
- W1496001854 hasRelatedWork W2805595020 @default.
- W1496001854 hasRelatedWork W2928971561 @default.
- W1496001854 hasRelatedWork W2938996693 @default.
- W1496001854 hasRelatedWork W2965431893 @default.
- W1496001854 hasRelatedWork W2990662613 @default.
- W1496001854 hasRelatedWork W3014524856 @default.
- W1496001854 hasRelatedWork W3017678349 @default.
- W1496001854 hasRelatedWork W3034773642 @default.
- W1496001854 hasRelatedWork W3165165275 @default.
- W1496001854 hasRelatedWork W3185298504 @default.
- W1496001854 hasRelatedWork W3209929339 @default.
- W1496001854 hasRelatedWork W67640030 @default.
- W1496001854 hasRelatedWork W2950479411 @default.
- W1496001854 hasRelatedWork W3035096445 @default.
- W1496001854 hasRelatedWork W3128023830 @default.
- W1496001854 hasVolume "2" @default.
- W1496001854 isParatext "false" @default.
- W1496001854 isRetracted "false" @default.
- W1496001854 magId "1496001854" @default.
- W1496001854 workType "article" @default.