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- W1496757770 abstract "This paper explores the influence of consumer-generated media(CGM)on hospitalityconsumersbasedon theresults ofa largeonline survey. Consumerssurveyed like CGMinformation when booking travel for a number of reasons primarily as it is developed by ‘realtravellers’; presents a range of different traveller’ opinions;and is relevant to the user. At thesame time, there were concerns raised aboutrelying on CGM when booking travel,particularly related to the option for hospitality businesses to post ‘fake’ content and for theopinions presented on these sites to be extremely biased. -- International Conference on Hospitality and Leisure Applied Research (I-CHLAR 2011)" @default.
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- W1496757770 date "2011-01-01" @default.
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- W1496757770 title "Consumer generated media in hospitality and tourism: Travellers' likes and their concerns about the latest innovation in hospitality marketing" @default.
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