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- W1497100216 abstract "This article presents an alternative approach to evaluating marketing faculties in colleges and universities throughout the United States. The authors have made this assessment on the basis of editorial review board memberships rather than the more traditional approach of counting the number of academic publications by faculty members. This evaluative technique, originally presented in the finance literature, provides an interesting contrast to existing studies." @default.
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- W1497100216 date "1988-03-01" @default.
- W1497100216 modified "2023-09-25" @default.
- W1497100216 title "Rating Marketing Faculties on the Basis of Editorial Review Board Memberships" @default.
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- W1497100216 doi "https://doi.org/10.1177/027347538801000110" @default.
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