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- W1497152430 abstract "In 2010, the South African entrepreneur Kenny Kunene caused a sensation in South Africa when he ate sushi off a naked woman's body at his birthday party. The practice – called nyotaimori in Japanese – was swiftly characterised as a Japanese tradition. In the process, sushi itself came to stand in for nouveau riche consumption. This article analyses the construction of Japan in the subsequent South African and Japanese coverage of the scandal. It puts it in the context of attempts by the Japanese government to use elite consumption as a form of public diplomacy. Drawing on the work of Pierre Bourdieu, this article shows that nyotaimori was used in the subsequent scandal as a way for South Africans to define themselves – a process that reveals how embedded South Africa remains in Western ideoscapes. Through comparing Japanese and South African accounts of the scandal, this article raises questions about the role of consumption in diplomacy and the construction of the foreign." @default.
- W1497152430 created "2016-06-24" @default.
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- W1497152430 date "2015-03-04" @default.
- W1497152430 modified "2023-09-25" @default.
- W1497152430 title "Chewing on Japan: consumption, diplomacy and Kenny Kunene'snyotaimoriscandal" @default.
- W1497152430 cites W1838647985 @default.
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- W1497152430 doi "https://doi.org/10.1080/02560046.2015.1039199" @default.
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