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- W1497240567 abstract "Past studies resulted in conflicting definitions of consumer motivation. Motivations are seen either as the consumer? s characteristics that shape her general behavior (motivational trait), or as contextual variables representing the reason why the individual is behaving specific to today?s context (motivational state). The objective of this research is to understand the impact of each on consumer behavior. Applied to shopping motivations, our study shows a strong interaction between motivational trait and state: motivational traits influence behavior only when associated with a recreational motivational state. In a functional motivational state, individuals prevent their personal characteristics from being fully expressed." @default.
- W1497240567 created "2016-06-24" @default.
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- W1497240567 date "2008-05-01" @default.
- W1497240567 modified "2023-09-25" @default.
- W1497240567 title "Disentangle contextual and permanent individual motivations: an application to shopping behavior" @default.
- W1497240567 hasPublicationYear "2008" @default.
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