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- W1497305359 abstract "This paper looks at “dance” or “rave”, a phenomenon usually associated with youth culture. It suggests that there is a hidden consumer who falls into the 30‐40 age group. The paper examines the emergence of dance/rave, and the process of commodification of a sub‐cultural movement. It suggests that youth‐related activities are migrating up the age scale and draws on the results of a phenomenological study to support this. The findings suggest that the experience is closely related to cognitive age and the dimensions of “felt” age, “look” age, “do” age, and “interest” age." @default.
- W1497305359 created "2016-06-24" @default.
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- W1497305359 date "2004-05-01" @default.
- W1497305359 modified "2023-10-15" @default.
- W1497305359 title "Age is just a number" @default.
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- W1497305359 doi "https://doi.org/10.1108/03090560410529268" @default.
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