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- W1497331999 abstract "Abstract The purpose of this study is: (1) to develop a crosscultural measure of Consumer Sensitivity to Corporate Social Performance (CSCSP) and (2) to generate preliminary propositions, based on the pilot data, as to which types of consumers are most sensitive to corporate social performance (CSP). The current paper contributes to the practice of global marketing by suggesting which types of consumers will be loyal to firms that are known to engage in socially responsible behavior and by providing a tool to enable marketers to make more informed decisions about the allocation of resources to social issues." @default.
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- W1497331999 title "Measuring Consumer Sensitivity to Corporate Social Performance Across Cultures" @default.
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- W1497331999 doi "https://doi.org/10.1300/j042v11n01_03" @default.
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