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- W1497393491 abstract "Purpose – In Bangladesh, 30 percent of the population lives beyond the “last mile” of traditional distribution networks and serving this rural low‐income population with socially useful goods is a huge challenge. The purpose of this paper is to present one of the most innovative and successful cases of its kind in the world, a social enterprise rural distribution model originally developed by CARE Bangladesh and the Bata Shoe Company, to illustrate the possibility of combining market‐based solutions to poverty with socially responsible business growth." @default.
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- W1497393491 date "2012-05-18" @default.
- W1497393491 modified "2023-09-25" @default.
- W1497393491 title "Bangladesh's Rural Sales Program" @default.
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- W1497393491 doi "https://doi.org/10.1108/17508611211226566" @default.
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