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• W1497477023 abstract "This paper studies how the strategic interaction between a specialized communication platform and two firms, competing in prices and advertising efforts, determines the equilibrium advertising fee and the pattern of competition between sellers. We show that the link between information and price competition in the product market leads the platform to ask for high prices for its advertising services, in the sense that the resulting product prices rise to the level where the marginal potential consumer achieves zero utility, so firms can exercise a high degree of market power and consumers achieve a low surplus." @default.
• W1497477023 created "2016-06-24" @default.
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• W1497477023 date "2011-06-07" @default.
• W1497477023 modified "2023-09-24" @default.
• W1497477023 title "Specialized advertising and price competition with endogenous advertising fees" @default.
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