Matches in SemOpenAlex for { <https://semopenalex.org/work/W1497712253> ?p ?o ?g. }
Showing items 1 to 76 of
76
with 100 items per page.
- W1497712253 abstract "Marketing is one of the main departments within an organization and its duty is to identify customer needs and wants and to produce or modify products in attempt to respond to market demand. Often it is found that the marketing department will work with the management in order to meet the market demand, create new markets and in many cases satisfy consumers’ wants. It can be considered as the bridge between satisfying consumers and the management in attempt to create profit for the company. The main purpose of the research is to analyze the growth strategies of food producers in Kosovo and to provide clear recommendations for companies in developing their products, penetrate or develop new markets or niches.During the research the paper finds that most of the producers we have analyzed have not yet developed nor established a marketing department, and in many case most of them are missing a marketing or sales personnel. According to our data, only 45% of companies, (thirteen out of thirty, part of this study), have an established marketing department or have hired someone to work as head of marketing. This is a sign that food producers still do not see marketing as core function in their activities. They think more about productivity than sales and marketing. We find that the behavior of most companies is geared towards productivity and not so much towards marketing. Of course productivity is important, but marketing can help in increasing the sales, which could directly result to additional productivity needs.We also find out that there seems to be little courage in entering and exploring new markets; investing in offering new products to the market; or improving the design and quality of the products; and/or adding value to the existing products. Their growth strategies in terms of the above are still undeveloped. Therefore, there should be continuous insistence of" @default.
- W1497712253 created "2016-06-24" @default.
- W1497712253 creator A5002566576 @default.
- W1497712253 creator A5050465007 @default.
- W1497712253 date "2013-06-30" @default.
- W1497712253 modified "2023-09-28" @default.
- W1497712253 title "THE IMPORTANCE OF MARKETING IN HELPING COMPANIES WITH THEIR GROWTH STRATEGIES: THE CASE OF FOOD INDUSTRY IN KOSOVO" @default.
- W1497712253 cites W2751998548 @default.
- W1497712253 hasPublicationYear "2013" @default.
- W1497712253 type Work @default.
- W1497712253 sameAs 1497712253 @default.
- W1497712253 citedByCount "4" @default.
- W1497712253 countsByYear W14977122532016 @default.
- W1497712253 countsByYear W14977122532018 @default.
- W1497712253 countsByYear W14977122532019 @default.
- W1497712253 countsByYear W14977122532021 @default.
- W1497712253 crossrefType "journal-article" @default.
- W1497712253 hasAuthorship W1497712253A5002566576 @default.
- W1497712253 hasAuthorship W1497712253A5050465007 @default.
- W1497712253 hasConcept C10138342 @default.
- W1497712253 hasConcept C139719470 @default.
- W1497712253 hasConcept C144133560 @default.
- W1497712253 hasConcept C146937435 @default.
- W1497712253 hasConcept C162324750 @default.
- W1497712253 hasConcept C162853370 @default.
- W1497712253 hasConcept C175444787 @default.
- W1497712253 hasConcept C181622380 @default.
- W1497712253 hasConcept C182306322 @default.
- W1497712253 hasConcept C192975520 @default.
- W1497712253 hasConcept C204983608 @default.
- W1497712253 hasConcept C39453970 @default.
- W1497712253 hasConcept C48891531 @default.
- W1497712253 hasConcept C93032411 @default.
- W1497712253 hasConcept C98716237 @default.
- W1497712253 hasConceptScore W1497712253C10138342 @default.
- W1497712253 hasConceptScore W1497712253C139719470 @default.
- W1497712253 hasConceptScore W1497712253C144133560 @default.
- W1497712253 hasConceptScore W1497712253C146937435 @default.
- W1497712253 hasConceptScore W1497712253C162324750 @default.
- W1497712253 hasConceptScore W1497712253C162853370 @default.
- W1497712253 hasConceptScore W1497712253C175444787 @default.
- W1497712253 hasConceptScore W1497712253C181622380 @default.
- W1497712253 hasConceptScore W1497712253C182306322 @default.
- W1497712253 hasConceptScore W1497712253C192975520 @default.
- W1497712253 hasConceptScore W1497712253C204983608 @default.
- W1497712253 hasConceptScore W1497712253C39453970 @default.
- W1497712253 hasConceptScore W1497712253C48891531 @default.
- W1497712253 hasConceptScore W1497712253C93032411 @default.
- W1497712253 hasConceptScore W1497712253C98716237 @default.
- W1497712253 hasIssue "16" @default.
- W1497712253 hasOpenAccess W1497712253 @default.
- W1497712253 hasRelatedWork W1972592335 @default.
- W1497712253 hasRelatedWork W1984522432 @default.
- W1497712253 hasRelatedWork W2018689886 @default.
- W1497712253 hasRelatedWork W2081505177 @default.
- W1497712253 hasRelatedWork W210162752 @default.
- W1497712253 hasRelatedWork W2185404310 @default.
- W1497712253 hasRelatedWork W2472017752 @default.
- W1497712253 hasRelatedWork W2515359929 @default.
- W1497712253 hasRelatedWork W2550981218 @default.
- W1497712253 hasRelatedWork W2556828606 @default.
- W1497712253 hasRelatedWork W2892005619 @default.
- W1497712253 hasRelatedWork W2897512274 @default.
- W1497712253 hasRelatedWork W2943834425 @default.
- W1497712253 hasRelatedWork W3122925790 @default.
- W1497712253 hasRelatedWork W3181983142 @default.
- W1497712253 hasRelatedWork W3200091093 @default.
- W1497712253 hasRelatedWork W2118906727 @default.
- W1497712253 hasRelatedWork W2183469131 @default.
- W1497712253 hasRelatedWork W2184124839 @default.
- W1497712253 hasRelatedWork W2188082297 @default.
- W1497712253 hasVolume "9" @default.
- W1497712253 isParatext "false" @default.
- W1497712253 isRetracted "false" @default.
- W1497712253 magId "1497712253" @default.
- W1497712253 workType "article" @default.