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- W1498199468 abstract "Prologue Transforming the Engine of Capitalism Redefining Self-Interest from Me First to We First The Future of Profit is Purpose Creating Sustainable Capitalism in Five Ways Instilling We First Values into Capitalism Why the World Needs a Responsible Private Sector How Brands Build Their Business and a Better World How Consumers Build Responsible Brands and a Better World How Contributory Consumption Creates Sustainable Social Change The Global Brand Initiative: The Future of the Private Sector Epilogue Endnotes" @default.
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- W1498199468 date "2011-11-01" @default.
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- W1498199468 title "We first: how brands and consumers use social media to build a better world" @default.
- W1498199468 doi "https://doi.org/10.5860/choice.49-1569" @default.
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