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- W1498360950 abstract "INTRODUCTION Companies are realizing after decades of mass marketing that this approach is no longer working as it used to. Due to the sheer volume of ads people are exposed to every day, most consumers ignore these, seeing them as a nuisance. As a result, marketing researchers advocated the use of relationship marketing in order to create longer-term interactions with customers. Companies began doing this by maintaining a history of contact information, buying patterns, and customer profiles in order to anticipate the needs of their customers (Morgan & Hunt, 1994)." @default.
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- W1498360950 date "2011-10-01" @default.
- W1498360950 modified "2023-09-23" @default.
- W1498360950 title "Using Social Media to Build Brand Loyalty: Insights from the Designer Shoe Industry" @default.
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