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• W1498387007 abstract "Abstract The paper analyses electronic channel members using functional analysis and examines how such cybermediaries differ in the way they carry out the marketing functions or flows relative to conventional channel participants. Some electronic intermediaries are examined. Micro and macro issues dealing with the economics and politics of channels are also presented. Finally, a plea is made to know more about the business costs of transacting on the Internet. Such cost analyses will help determine the extent to which cybermediaries will supplant or complement traditional channels." @default.
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• W1498387007 date "2002-01-01" @default.
• W1498387007 modified "2023-09-30" @default.
• W1498387007 title "Conventional Channels of Distribution and Electronic Intermediaries" @default.
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• W1498387007 doi "https://doi.org/10.1300/j049v09n03_03" @default.
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