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- W149959098 abstract "New products are launched in the market every day, this means that thecompanies have to first prepare the launch strategy and then implement it. As aconsequence, due to the lack of experience or a lack of awareness of theimportance of the product launch, the product hits the market with a very lowimpact and of course not bringing profit to the company.Knowing the importance of the product launch, in this project we analyze howthe company Hilti, launches the new products with the objective to find outareas of improvement. In order to have the best chances and opinion aboutHilti’s product launches, I worked 7 month within the Marketing Team in theDrilling and Demolitions Business Unit.Thus, first of all, we start this project by setting the targets of the product launchwhich helps to locate the important outputs of a product launch in a direct salesenvironment. Afterwards, we present all the important topics within a productlaunch under the theoretical point of view. We believe that knowing what theexperts are saying about the different aspects of the product launch will help usto be more consistent during the Hilti product launch analysis.Once the theory is known, we analyze the Hilti product launch process with theobjective to compare theory against reality. All the information presented in thisproject is taken from the launch of one new Hilti product, TE-CX drill bit.Therefore, the quality of the data is assured and together with all the interviewsto the Product Managers, the project presents a really realistic product launch.When theory and reality come together, immediately we have to comparison,and consequently the improvement suggestions. Finally, we go back to thebeginning and check if the Hilti product launch with the improvementsuggestions meet the targets settled in the beginning of the project." @default.
- W149959098 created "2016-06-24" @default.
- W149959098 creator A5011937095 @default.
- W149959098 date "2010-10-19" @default.
- W149959098 modified "2023-09-23" @default.
- W149959098 title "Successful product launch in a direct sales environment from the headquarters point of view" @default.
- W149959098 hasPublicationYear "2010" @default.
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