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- W1500133362 abstract "Abstract New product development is the process by which new ideas, and technologies are brought to the market. Product development may be conducted to improve an existing product or to introduce a new one to the market." @default.
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- W1500133362 date "2015-01-22" @default.
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- W1500133362 title "New Product Development Process" @default.
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- W1500133362 doi "https://doi.org/10.1002/9781118785317.weom100235" @default.
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