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• W15012861 abstract "Delivering superior value to customers is an ongoing concern of management in many business markets of today. Knowing where value resides from the standpoint of the customer has become critical for suppliers. In this article, the construct of customer-perceived value is first assessed through a literature review. Then a multiple-item measure of customer value is developed, and our approach is illustrated by the marketing strategy development project of a major chemical manufacturer in international markets. The article finally discusses how the customer value audit can be linked to marketing strategy development and provides guidelines for managerial actions." @default.
• W15012861 created "2016-06-24" @default.
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• W15012861 date "2001-08-01" @default.
• W15012861 modified "2023-10-18" @default.
• W15012861 title "Measuring Customer-Perceived Value in Business Markets" @default.
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• W15012861 doi "https://doi.org/10.1016/s0019-8501(99)00122-4" @default.
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