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- W1503122009 abstract "Compared to their larger counterparts, small retailing businesses face different barriers and constraints when dealing with e-commerce issues. The objective of this case is to analyze these constraints as these businesses adapt their brick-and-mortar operations to embrace web technologies. Interviews were conducted with small businesses within the Gifts & Collectibles industry that have expanded their operations to encompass sales originating from a web presence. Findings suggest that the development of a transactional website is not the primary strategy that these businesses have devised to generate online sales. A comparison of these alternative strategies is presented and an analysis is provided to answer the question “why are these alternative approaches being adopted by small businesses?”" @default.
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- W1503122009 date "2002-01-01" @default.
- W1503122009 modified "2023-09-27" @default.
- W1503122009 title "E-COMMERCE RETAILING STRATEGIES FOR SMALLBUSINESSES: IT BARRIERS ANDSTRATEGIC DELIBERATION" @default.
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