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- W1504038327 abstract "Chapter - 00: Introduction Chapter - 01: Branding: yesterday, today and tomorrow Chapter - 02: Forging a ProfitBrand in the customer economy Chapter - 03: Customer equity: the key to accountability Chapter - 04: How to calculate customer equity Chapter - 05: Divide and conquer: take care of customers worth taking care of Chapter - 06: Winning strategies to increase customer profitability Chapter - 07: Increasing customer profitability through pricing Chapter - 08: ProfitBrand principles for brand communications Chapter - 09: Establishing accountability through branding systems Chapter - 10: Establishing accountability through effective metrics Chapter - 11: ProfitBrand service: owning the customer experience Chapter - 12: Loyalty: the tie that binds Chapter - 13: Orchestrating allies: no brand is an island Chapter - 14: Conclusion" @default.
- W1504038327 created "2016-06-24" @default.
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- W1504038327 date "2005-09-01" @default.
- W1504038327 modified "2023-09-27" @default.
- W1504038327 title "ProfitBrand: How to Increase the Profitability, Accountability & Sustainability of Brands" @default.
- W1504038327 hasPublicationYear "2005" @default.
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