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• W1504362025 abstract "Discusses the applications and limitations of current geodemographic classifications for the identification, segmentation and targeting of consumer markets. Then discusses future developments and opportunities drawing on the results of a Delphi Study conducted with market analysis industry experts. Issues discussed include factors inhibiting market development, market potential, 1991 census, computer developments, non‐census data‐bases, bespoke classifications, education and Europeanization." @default.
• W1504362025 created "2016-06-24" @default.
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• W1504362025 date "1994-05-01" @default.
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• W1504362025 title "The Role of Geodemographics in Segmenting and Targeting Consumer Markets" @default.
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• W1504362025 doi "https://doi.org/10.1108/03090569410062032" @default.
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