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- W1505199139 abstract "Introduction A Theory of Images in Advertising PART ONE: IMAGE AS SIMULATED REALITY Pictures and Reality Visual Form and Style Can Pictures Bridge Cultures? PART TWO: IMAGE AS EVIDENCE Visual Truth, Visual Lies PART THREE: IMAGE AS IMPLIED SELLING PROPOSITION Editing and Montage Showing the Unspoken Epilogue Ethics of Visual Persuasion" @default.
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- W1505199139 date "1997-01-01" @default.
- W1505199139 modified "2023-10-11" @default.
- W1505199139 title "Visual Persuasion: The Role of Images in Advertising" @default.
- W1505199139 doi "https://doi.org/10.4135/9781452233444" @default.
- W1505199139 hasPublicationYear "1997" @default.
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