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- W1506314931 abstract "The book is the culmination of two years of research by Hall into the relationship between social semiotic theory, communications studies, and art, design, fashion and material culture. It extends the insights of current social semiotic theory and communication studies by showing how the notion of the 'shifter' can be used both theoretically and practically to enhance our understanding of how art, design, fashion, and material culture is altered by changes in contextual understanding. The following research contribution should be seen in the light of an interrogation of the use of key semiotic concepts by means of 'shifting' their meanings. Seventy-six concepts from social semiotics or communication theory are investigated in, and through, real examples, often drawing from the author's own practice in design, art and photography." @default.
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- W1506314931 date "2007-10-04" @default.
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- W1506314931 title "This Means This, This Means That: A User's Guide to Semiotics" @default.
- W1506314931 hasPublicationYear "2007" @default.
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