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- W1507869450 abstract "Abstract While investigations into the degree of marketing orientation of U.S. companies are increasing in the literature, few such studies exist for foreign firms. This study reports the results of a survey of executives in Hong Kong to determine the marketing orientation of service organizations in that country. There were significant differences between those who were more marketing oriented and those who were less marketing oriented." @default.
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- W1507869450 date "2004-01-31" @default.
- W1507869450 modified "2023-09-23" @default.
- W1507869450 title "Marketing Orientation of Hong Kong Service Organizations" @default.
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- W1507869450 doi "https://doi.org/10.1300/j396v26n02_07" @default.
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