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- W1507947856 abstract "ABSTRACT This research focuses on the analysis of wine tourism in four Spanish regions. Specifically, its main purpose is the development of a model to study the influence of the denomination of origin brand image, as a regional brand, and destination image on wine tourism destination brand equity. Due to the importance of destination marketing strategies, this study has been carried out from the wine industry's perspective. The conclusions obtained are applicable to the tourist sector and, particularly, to those wineries that wish to start a new line of business: wine tourism. Copyright © 2011 John Wiley & Sons, Ltd." @default.
- W1507947856 created "2016-06-24" @default.
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- W1507947856 date "2011-07-25" @default.
- W1507947856 modified "2023-10-18" @default.
- W1507947856 title "Wine Tourism in Spain: Denomination of Origin Effects on Brand Equity" @default.
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- W1507947856 doi "https://doi.org/10.1002/jtr.868" @default.
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