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- W1508617764 abstract "Purpose – It is well known that the results of academic marketing research are not widely used by practitioners. This is attributed to a range of factors including language barriers and poor communication between the academic and practitioner communities. In spite of this, there exists little research within marketing that has focused on how potential users of academic research such as business or marketing managers prefer to receive research information. To start filling this void in the research literature, we report a study of managers' media preferences for receiving academic research information." @default.
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- W1508617764 date "2005-03-01" @default.
- W1508617764 modified "2023-09-26" @default.
- W1508617764 title "Disseminating academic research information to marketing practitioners" @default.
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- W1508617764 doi "https://doi.org/10.1108/02634500510589895" @default.
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