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- W1508757071 abstract "ABSTRACT This paper attempts to explain how consumer interest in catalogs is determined. A number of factors are identified that influence consumer interest in catalogs. These factors include a set of economic and social factors, and consumer perceived risk, demographics, and prior experience. The influence of these factors on consumer interest in catalogs is tested using data from Saudi Arabia, an emerging market. Results indicate that the economic and social factors influence consumer interest in catalogs. Also, consumer perceived risk, education, income and prior experience are related to consumer interest in catalogs, while gender and marital status are not." @default.
- W1508757071 created "2016-06-24" @default.
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- W1508757071 date "2001-05-04" @default.
- W1508757071 modified "2023-09-23" @default.
- W1508757071 title "Factors Determining Consumer Interest in Catalogs" @default.
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- W1508757071 doi "https://doi.org/10.1300/j049v08n03_05" @default.
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