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- W1508788894 abstract "This paper gives a basic outline of pricing strategies of software products adopted by two software majors in India, which will be a starting point for further study on pricing strategies. It examines strategies used by Infosys and Wipro especially value based pricing. As a starting point to understand, pricing strategies of fast moving consumer goods is provides for better appreciation of differences in buying software to that of fast moving consumer goods. This paper is meant for basic understanding and not an empirical study." @default.
- W1508788894 created "2016-06-24" @default.
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- W1508788894 date "2010-01-01" @default.
- W1508788894 modified "2023-09-25" @default.
- W1508788894 title "Pricing Strategies in Indian Software Industry" @default.
- W1508788894 doi "https://doi.org/10.2139/ssrn.1858136" @default.
- W1508788894 hasPublicationYear "2010" @default.
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