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- W1510294091 abstract "The emergence of customer relationship as an area of marketing focus. The CRM. CRM and the luxury sector. Mass CRM vs luxury CRM. How to implement a strong luxury CRM culture? Social CRM and luxury brands. Who is a big thinker?" @default.
- W1510294091 created "2016-06-24" @default.
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- W1510294091 date "2013-04-03" @default.
- W1510294091 modified "2023-09-27" @default.
- W1510294091 title "From traditional to experiential marketing: the role of CRM and its core importance in fashion and luxury companies" @default.
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