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• W1511242503 abstract "CASE DESCRIPTION The primary subject matter of this case concerns strategic planning. Secondary issues include financing, working capital analysis, cash flow estimation, and break-even analysis. In this field-researched case, Toppy Green, the CEO of Green Enterprises is faced with resolving some key questions about the direction of his company's strategy and turning around the company's operation. The company distributes good quality food products and makes profits, but is faced with negative working capital and cash flow difficulties. As the case closes, his advisors have asked him to address several key strategic questions. The case has a difficulty level appropriate for the firs-year graduate level. The case is designed to be taught in 1.5 class hours and is expected to require 4 hours of outside preparation by students. CASE SYNOPSIS The case centers on an entrepreneur by the name of Toppy Green, whose business has grown from a single truck food distribution operation into a $6 million food distribution business in the State of North Carolina. After 23 years, the company faces significant growth hurdles in order to achieve nominal profitability with few cash flow difficulties. The company focused on distributing food products such as sandwiches to convenient stores mainly in North Carolina. Toppy's primary goals, in the context of this case, are to achieve better profitability, build a strong balance sheet, and to build the brand name on a limited budget. This case communicates the challenges experienced by an entrepreneur, and provides students with the opportunity to simulate the creation of strategy and implementation in the context of this case. INSTRUCTORS' NOTES Recommendations for Teaching Approaches This case is designed for a variety of courses, including Strategic Management, Business Policy, Entrepreneurship, and Small Business Management. Instructors may assign the case as an out-of-class assignment. They should encourage students to complete the financial performance assignment with the aid of a spreadsheet. The instructor can go over the solution in class after the students completed the assignment. Students need to have a familiarity with financial analysis. The instructor should be prepared to emphasize that the case is not hypothetical, but based on an actual company. TEACHING OBJECTIVES There are a number of teaching objectives linked to this case, including the following: 1. Determine the validity of an organization in terms of its strategic position within an industry and potential long-term profitability. 2. Assess the managerial and financial resource requirements for expanding a small organization and developing a long-term strategy. 3. Provide students with the opportunity to do a SWOT analysis of a company. 4. Require students to actually make a strategic decision for the organization, coming to terms with the resources actually available. 5. Discuss the resource-based theory of the firm (Barney 1991) and the concept of key success factors as they apply to Green Enterprises. 5. Demonstrate to students what can happen to a firm when it fails to manage its cash flow. 6. Allow students to follow a turnaround effort and to understand how changes in strategy and structure were designed to allow the firm to regain control of its business strategy. CASE TEACHING QUESTIONS / ANSWERS 1. What is Green Enterprises Company's Strategy? Strategy of Green Enterprises is built around the following elements: * Use of drivers as savvy sales personnel * Requiring salespeople to take extra time when storing the products * Insisting that every aspect of the operation process follow specific procedures personally developed by Toppy Green * A commitment to differentiating the company's products based on variety and service * A broad product line of more than 90 varieties of sandwiches * A focus on 3 customer groups-local convenience stores, local small grocery stores, and family owned grills and restaurants * Premium pricing (usually a few cents above competitors)-the company seems to be a price follower, charging a few cents more than other high-end sandwich rivals. …" @default.
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• W1511242503 date "2005-01-01" @default.
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• W1511242503 title "Green Enterprises, Inc" @default.
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