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- W1512253847 abstract "Abstract Although exposure to mass media content represents only one of a number of factors associated with the construction and application of racial/ethnic stereotypes, its influence should not be trivialized. Both theory and empirical research on media and stereotyping indicate that stereotypes arise from and are maintained via interaction with the messages offered in mass media fare – including exposure to both thematic messages as well as more uncommon messages stemming from idiosyncratic media use. Accordingly, to understand the role of the media in issues pertaining to stereotyping it is essential to consider: (a) how diverse groups are represented across the media landscape; (b) the manner in which exposure to these characterizations influences stereotype‐based processes; and (c) the features of consumers and media messages themselves that may moderate stereotype‐related outcomes. The present chapter highlights the existing research in each of these areas and offers suggestions for further study." @default.
- W1512253847 created "2016-06-24" @default.
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- W1512253847 date "2012-12-28" @default.
- W1512253847 modified "2023-10-13" @default.
- W1512253847 title "The Influence of Media Exposure on the Formation, Activation, and Application of Racial/Ethnic Stereotypes" @default.
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- W1512253847 doi "https://doi.org/10.1002/9781444361506.wbiems118" @default.
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