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- W1513443329 abstract "ABSTRACT The differences in foodservice managers' perceptions of the relative quality, value and pricing of distributor versus national brands were investigated, as well as projected future usage behaviors. Managers' perceptions were determined by rating their level of agreement with various statements regarding the use of brands in their foodservice operations. The results indicated that foodservice directors do not perceive national brands as being higher in quality than distributor brands. However, they believe that their customers perceive such a difference. As a result, the data suggest that foodservice managers will increase the use of national brands in the future." @default.
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- W1513443329 date "1997-09-19" @default.
- W1513443329 modified "2023-09-26" @default.
- W1513443329 title "The Use of Distributor and National Brands" @default.
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- W1513443329 doi "https://doi.org/10.1300/j278v03n03_02" @default.
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