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- W151344515 abstract "The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preserva ..." @default.
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- W151344515 date "2012-01-01" @default.
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- W151344515 title "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector" @default.
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