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- W1514444702 abstract "<p class=MsoNormal style=text-align: justify; margin: 0in 37.8pt 0pt 0.5in;><span style=mso-bidi-font-style: italic;><span style=font-size: x-small;><span style=font-family: Batang;>The authors test a model that suggests that new product success is a function of the relational norms and integration between marketing and R&D.<span style=mso-spacerun: yes;> </span>Integration and norms are influenced by formal controls such as centralization and formalization.<span style=mso-spacerun: yes;> </span>The findings from a survey of 152 product managers demonstrate the importance of promoting collaborative relationships between R&D and marketing. The study found positive relationships between collaborative relationships and the creation of successful new products.<span style=mso-spacerun: yes;> </span>The study also found that such relationships can be fostered by decentralizing decision making and clarifying the roles of new product development personnel.</span></span></span></p>" @default.
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- W1514444702 date "2011-02-02" @default.
- W1514444702 modified "2023-09-26" @default.
- W1514444702 title "Integration And New Product Development Success: The Role Of Formal And Informal Controls" @default.
- W1514444702 doi "https://doi.org/10.19030/jabr.v17i2.2079" @default.
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