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- W1515040639 abstract "In a three-stage duopoly game with product design at stage 1, advertising & marketing at stage 2, and price competition at stage 3, advertising & marketing enable customers to distinguish the goods from each other thus relaxing price competition. The subgame perfect equilibria of the three stage Hotelling-type model are characterized under two institutional arrangements: independant decision making at stage 2 or a joint marketing organization. The two firms will gain hum marketing cooperation implying more expenditure on advertising & marketing due to the specification of the model that both firms benefit from advertising & marketing of either firm." @default.
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- W1515040639 title "Marketing cooperation for differentiated products" @default.
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