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- W1515156741 abstract "In this study, we draw from the organizational experience and market entry literature and investigate if a firm's pre-entry experiences predict which subfield to enter first. We employ a unique data set from the biotechnology industry where two distinct subfields emerged around the same time due to a revolutionary discovery. Among the firms that entered one of the two emerging subfields, we examine the relationship between pre-entry experiences and which subfield a firm enters. Our key finding is that general experience rather than specialized experience increases the likelihood of a firm entering first the subfield with higher level of uncertainty as opposed to the subfield with lower level of uncertainty." @default.
- W1515156741 created "2016-06-24" @default.
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- W1515156741 date "2010-12-01" @default.
- W1515156741 modified "2023-09-24" @default.
- W1515156741 title "Which subfield to enter first?" @default.
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- W1515156741 doi "https://doi.org/10.1016/j.jbusres.2009.09.002" @default.
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