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- W1516441608 abstract "Contemporary market faces an enormous competition growth; therefore it becomes hard enough for new companies in the market to gain their positions. Moreover, it becomes more problematic for mature organizations to keep their sustained positions. However, many organizations still use traditional marketing methods to gain a favour and a place in customer’s consciousness. The fact that many products fail in their initial months in the market or in the early stages of their life cycle highlights the shortage of the methods to affect customer’s decisions. Customers become prone to traditional marketing methods or advertising tools; they build an invisible wall against the information flow, and select only important and interesting topics. The principle aspects of neuro-marketing are provided and theoretically analysed in the article, assuming that the usage of neuromarketing provides organizations the opportunities to wider understand customers’ preferences while selecting products, services, or brands. JEL codes: M310, M390, C910, D870." @default.
- W1516441608 created "2016-06-24" @default.
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- W1516441608 date "2011-01-01" @default.
- W1516441608 modified "2023-09-22" @default.
- W1516441608 title "Neuromarketing principles and benefits for an organization: theoretical aspect" @default.
- W1516441608 hasPublicationYear "2011" @default.
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