Matches in SemOpenAlex for { <https://semopenalex.org/work/W151746768> ?p ?o ?g. }
Showing items 1 to 90 of
90
with 100 items per page.
- W151746768 endingPage "37" @default.
- W151746768 startingPage "27" @default.
- W151746768 abstract "This chapter explores the differences in each group's use of different sources of information, participation in activities and the importance of characteristics for a destination to possess. A survey was conducted on 3458 respondents, aged 25 or older, who had taken a leisure out-of-state trip in the last 24 months or were planning a trip in the next 24 months. Baby Boomers accounted for 62.4% (n = 2158) of the respondents, Generation X-ers accounted for 28.4% (n = 982) and Generation Y-ers accounted for 9.2% (n = 318) of the sample. Findings show that to target Baby Boomers more effectively, destination marketing managers should place more adverts in newspapers and emphasize attractions including museums, hunting/fishing and historical places, since research results revealed that more Baby Boomers participated in these activities. They also placed importance on these attributes when choosing a leisure holiday destination. If Generation X is the preferred market, destination-marketing managers should place more emphasis on travel counsellors, travel packages, price discount/coupons and highlight attractions such as beaches, amusement/theme parks and spectator sports. To target Generation Y more efficiently, promotion messages should be focused more on calendar of events, a central reservation number for booking hotels, flights and car rental, word of mouth, and television/radio broadcast and show images related to night clubs, big cities and shopping opportunities." @default.
- W151746768 created "2016-06-24" @default.
- W151746768 creator A5010265299 @default.
- W151746768 creator A5022115150 @default.
- W151746768 creator A5022229674 @default.
- W151746768 creator A5035410127 @default.
- W151746768 creator A5056464242 @default.
- W151746768 date "2009-01-01" @default.
- W151746768 modified "2023-10-16" @default.
- W151746768 title "Generation Y's travel behaviours: a comparison with baby boomers and Generation X." @default.
- W151746768 doi "https://doi.org/10.1079/9781845936013.0027" @default.
- W151746768 hasPublicationYear "2009" @default.
- W151746768 type Work @default.
- W151746768 sameAs 151746768 @default.
- W151746768 citedByCount "16" @default.
- W151746768 countsByYear W1517467682013 @default.
- W151746768 countsByYear W1517467682014 @default.
- W151746768 countsByYear W1517467682015 @default.
- W151746768 countsByYear W1517467682017 @default.
- W151746768 countsByYear W1517467682019 @default.
- W151746768 countsByYear W1517467682020 @default.
- W151746768 countsByYear W1517467682021 @default.
- W151746768 countsByYear W1517467682023 @default.
- W151746768 crossrefType "book-chapter" @default.
- W151746768 hasAuthorship W151746768A5010265299 @default.
- W151746768 hasAuthorship W151746768A5022115150 @default.
- W151746768 hasAuthorship W151746768A5022229674 @default.
- W151746768 hasAuthorship W151746768A5035410127 @default.
- W151746768 hasAuthorship W151746768A5056464242 @default.
- W151746768 hasConcept C112698675 @default.
- W151746768 hasConcept C144133560 @default.
- W151746768 hasConcept C15744967 @default.
- W151746768 hasConcept C162324750 @default.
- W151746768 hasConcept C162853370 @default.
- W151746768 hasConcept C166957645 @default.
- W151746768 hasConcept C17744445 @default.
- W151746768 hasConcept C18918823 @default.
- W151746768 hasConcept C199539241 @default.
- W151746768 hasConcept C201280247 @default.
- W151746768 hasConcept C205649164 @default.
- W151746768 hasConcept C2777632111 @default.
- W151746768 hasConcept C2779056813 @default.
- W151746768 hasConcept C3017688695 @default.
- W151746768 hasConcept C3018487226 @default.
- W151746768 hasConcept C3019122810 @default.
- W151746768 hasConcept C4249254 @default.
- W151746768 hasConcept C542102704 @default.
- W151746768 hasConcept C85502023 @default.
- W151746768 hasConcept C94625758 @default.
- W151746768 hasConcept C98147612 @default.
- W151746768 hasConceptScore W151746768C112698675 @default.
- W151746768 hasConceptScore W151746768C144133560 @default.
- W151746768 hasConceptScore W151746768C15744967 @default.
- W151746768 hasConceptScore W151746768C162324750 @default.
- W151746768 hasConceptScore W151746768C162853370 @default.
- W151746768 hasConceptScore W151746768C166957645 @default.
- W151746768 hasConceptScore W151746768C17744445 @default.
- W151746768 hasConceptScore W151746768C18918823 @default.
- W151746768 hasConceptScore W151746768C199539241 @default.
- W151746768 hasConceptScore W151746768C201280247 @default.
- W151746768 hasConceptScore W151746768C205649164 @default.
- W151746768 hasConceptScore W151746768C2777632111 @default.
- W151746768 hasConceptScore W151746768C2779056813 @default.
- W151746768 hasConceptScore W151746768C3017688695 @default.
- W151746768 hasConceptScore W151746768C3018487226 @default.
- W151746768 hasConceptScore W151746768C3019122810 @default.
- W151746768 hasConceptScore W151746768C4249254 @default.
- W151746768 hasConceptScore W151746768C542102704 @default.
- W151746768 hasConceptScore W151746768C85502023 @default.
- W151746768 hasConceptScore W151746768C94625758 @default.
- W151746768 hasConceptScore W151746768C98147612 @default.
- W151746768 hasLocation W1517467681 @default.
- W151746768 hasOpenAccess W151746768 @default.
- W151746768 hasPrimaryLocation W1517467681 @default.
- W151746768 hasRelatedWork W136660278 @default.
- W151746768 hasRelatedWork W151746768 @default.
- W151746768 hasRelatedWork W1905904046 @default.
- W151746768 hasRelatedWork W1976624158 @default.
- W151746768 hasRelatedWork W2045007867 @default.
- W151746768 hasRelatedWork W2087127269 @default.
- W151746768 hasRelatedWork W2512817371 @default.
- W151746768 hasRelatedWork W2595667075 @default.
- W151746768 hasRelatedWork W2649162566 @default.
- W151746768 hasRelatedWork W2757170040 @default.
- W151746768 isParatext "false" @default.
- W151746768 isRetracted "false" @default.
- W151746768 magId "151746768" @default.
- W151746768 workType "book-chapter" @default.