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- W1519116762 abstract "ABSTRACTBlackBerry smartphones have been very popular among business practitionersand middle-class people in Indonesia. Their popularity may be high because of the riseof mobile internet and social media. The primary objective of the study is to analyzethe effect of word of mouth communication among consumers, as well as consumers‟perception of product quality, moderated by gender on consumer decision making onBlackBerry smartphones in Indonesia. Insights were collected from young consumersat Jakarta in October 2010. The results reveal that both word of mouth and perceivedquality have a positive significant effect on consumer decision making. In addition,there is no significant difference between young male or female respondents withrespect to word of mouth communication on consumer decision making or fromperceived quality on consumer decision making.Keywords: Consumer Decision Making, Word of Mouth Communication, PerceivedQuality, Gender" @default.
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- W1519116762 date "2011-12-01" @default.
- W1519116762 modified "2023-10-02" @default.
- W1519116762 title "Effects of Word of Mouth Communication and Perceived Quality on Decision Making Moderated by Gender: Jakarta Blackberry Smartphone Consumer’s Perspective" @default.
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- W1519116762 doi "https://doi.org/10.7903/cmr.9698" @default.
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