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- W1520262865 abstract "The study was conducted to find out the relationship between external factors (Credit card, promotional approach & window display) on impulse buying. It also helps in finding out that among the four variables, cash discount & window display has important role to encourage consumers to buying impulse. The research also points out to us the importance of card reader in shops, as it becomes easy for the customers to buy impulsively. The research has conducted this study among customers of different malls around Kerala. Research tried to find different relationship between predictor and dependent variables. Researcher used SPSS and warppls for doing the analysis. Result further shows that all the predictor variables has significant influence on impulsive buying behavior of customers which can help companies to plan their strategies in upcoming market both virtual and real markets ." @default.
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- W1520262865 date "2014-03-01" @default.
- W1520262865 modified "2023-09-24" @default.
- W1520262865 title "VALUE OF SECONDS- IMPULSIVE BUYING BEHAVIOUR AND ITS ANTECEDENTS" @default.
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