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- W1520341741 abstract "Recent agricultural economics literature has largely analyzed consumers’ willingness to pay (WTP) for many credence attributes, including place of origin, organic, locally grown, environment-friendly, fair trade, and animal welfare. In this study, we instead attempt to analyze why consumers value “locally grown,” which is a credence attribute receiving increasing attention in the market. Specifically, we propose a distinction between the direct effect and the indirect effect of “locally grown” on consumers’ attitudes towards agri-food products to explain consumers’ preferences for locally grown products. We collect data from an experiment with university students and analyze the data with a structural equation modeling methodology." @default.
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- W1520341741 date "2009-12-01" @default.
- W1520341741 modified "2023-10-17" @default.
- W1520341741 title "The Direct and Indirect Effects of ‘Locally Grown’ on Consumers’ Attitudes towards Agri-Food Products" @default.
- W1520341741 cites W2010529556 @default.
- W1520341741 doi "https://doi.org/10.1017/s1068280500009631" @default.
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