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- W1520486003 abstract "Portugal has been considered a peripheral market by international franchisors owing to the small market size and, in some cases, the geographical and cultural distance. However, as a reflex of the global trends in franchising, the last decade has witnessed the expansion of networks and the entry of many new foreign operators in Portugal. The presence of international franchise systems is dominant, but a small number of local concepts was developed and some have already started international operations. Reports the results of an empirical study that purported to identify and assess the methods of penetration in Portugal used by foreign participants; the proceedings for implementation of franchise systems at national level; participants′ opinions on major problems encountered in establishing the franchise system in Portugal; the opinion of participants about the performance and prospects of evolution; and the characteristics of international operations of national franchise systems and prospects for expansion." @default.
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- W1520486003 date "1994-11-01" @default.
- W1520486003 modified "2023-09-27" @default.
- W1520486003 title "Some Aspects of Franchising in Portugal:" @default.
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- W1520486003 doi "https://doi.org/10.1108/09590559410069918" @default.
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