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- W1520803949 abstract "Despite the fact that customer retention is widely supported as a business goal and an important component of business success, there seems to be a great deal of cynicism regarding the current state of business loyalty. This article reports on a survey among 217 South African business managers and finds that loyalty still has a place in business. It also reports specifically on best practices in loyalty-based management in South African companies." @default.
- W1520803949 created "2016-06-24" @default.
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- W1520803949 date "2004-09-01" @default.
- W1520803949 modified "2023-09-24" @default.
- W1520803949 title "Best Practices in South African loyalty-based management: an exploratory study" @default.
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